With the 20^th anniversary of the PRIME Awards expected to see the highest number of entries ever, we looked back over the past three years to identify which have been the most hotly contested categories.

 

Between 2021 to 2023, ‘Best Public Health Initiative’ and ‘Excellence in Education’ have consistently received more entries than any other category, well ahead of all other award categories.

 

However, close behind them is ‘Excellence in Patient or Customer Support’, ‘Creativity in Communication Award – HCP’ and ‘Best Use of Data or Insights’, between them only separated by only one or two entries over the full three years.