Congratulations to all our 2024 PRIME Award winners and highly commended recipients!
Best Public Health Initiative
- Western Sydney Changing Diabetes — Novo Nordisk
- Australian Red Cross Lifeblood / Michael Klim — Home Prod Co
- RSV and Me: Awareness, Access and Acceptance of RSV Protection — Ethical Strategies & Immunisation Foundation of Australia
Excellence in Patient or Customer Support
- Crestor Patient Program — MedAdvisor Solutions & A.Menarini
Excellence in Education
- COPD Fairflow — Boehringer Ingelheim & Orchard
- Mental health referral — Sketch Group & North-western Melbourne Primary Health Network
- The ADVENTage of using multidisciplinary teams to fill education gaps — Edge Medical Communications & Sanofiakeda, Vivacity Health & Ascott (IQVIA companies)
Corporate Social Responsibility Award
- Angels Initiative — Boehringer Ingelheim
Best PR Campaign – Awareness and Advocacy
- RSV and Me – Awareness, Access and Acceptance of RSV Protection — Ethical Strategies & Immunisation Foundation of Australia
Best PR Campaign – Commercial and Corporate
- Reimbursement of new treatment for ‘Australia’s national cancer’ – melanoma — Bristol Myers Squibb & VIVA! Communications
- Ryeqo TGA-announcement Campaign 2024 — Gedeon Richter
Creativity in Communication – Consumer
- Shed Your Fears — Johnson & Johnson and Ward 7 (The Ward Marketing Group)
- Maxalt Migraine Relief: Beat the Migraine Blackout — Organon & Ward6 (The Ward Marketing Group)
Creativity in Communication – HCP
- Long Story Short — Johnson & Johnson and Orchard
NGO of the Year
- Omico (Australian Genomic Cancer Medicine Centre)
- Rare Cancers Australia
Sustained Excellence
- Insulin Leadership Summit — Vivacity Health & Sanofi
- Diagnose Early & Treat Established CKD Today - The DETECT Program — AstraZeneca
Best Use of Data or Insights
- Time to Act – Protecting our children from RSV — Sanofi & Evohealth
- It shouldn't be this bloody difficult! — Hologic & VIVA! Communications
- Re.think Skin — Paper + Spark & iNova Pharmaceuticals
Marketing Innovation Award
- Re.think Skin — Paper + Spark, iNova Pharmaceuticals and RoseRx
Launch of the Year
- Maxalt Migraine Relief: Beat the Migraine Blackout — Organon, Ward6 (The Ward Marketing Group) & WE Communications
- Reimbursement of new treatment for ‘Australia’s national cancer’ – melanoma - Bristol Myers Squibb & VIVA! Communications
Marketing Campaign of the Year
- Anapen ‘Anaphylaxis is Unpredictable’ Campaign — Arrotex and Alfie (Orchard Group)
Best In-Field Customer Solution - Individual
- Alastair Downes — Novo Nordisk
Best In-Field Customer Solution - Team
- Arrotex Biologics Patient Experience Liaison (PEL) team
Pharmacists’ Choice: Pharmaceutical Company of the Year
- GSK
GPs Choice: Pharmaceutical Company of the Year
- AstraZeneca and Novo Nordisk