PRIME AWARDS 2025

The PRIME Awards is the only awards ceremony dedicated to recognising and celebrating innovation and excellence in Australian healthcare communications.

Spanning 18 awards across marketing, sales and education, it's a night not be missed by those within the Pharmaceutical and Life Sciences industry.

We are excited to announce that entries are NOW OPEN for the 2025 PRIME Awards!

Sponsorship opportunities available

We welcome your support for the 2025 PRIME Awards and invite you to take advantage of our sponsorship opportunities.

Sponsoring the awards is an unmissable opportunity to show your dedication to recognising and celebrating the innovation, excellence and achievements of the industry.

Take a look at our sponsorship packages and contact us to discuss what options might work best for you.

WHERE IS THE EVENT :

Sofitel Sydney Wentworth, 61-101 Phillip Street, Sydney NSW 2000

WHEN IS THE EVENT :

Thursday, 6th November, 2025

Event Schedule

6:15pm: Welcome Drinks

7:00pm: Ceremony Starts

10:30pm: Concludes

10.30pm ’til late: After Party — Location to be advised

Award Categories

This award recognises a public health initiative that supports the goal of preventing disease, promoting health, or prolonging life.

Entries should highlight factors such as how they have promoted lifestyle changes, provided information on how and where to seek advice, and improved a specific aspect(s) of the health and wellbeing of the group the programme/initiative was developed for.

This award recognises the importance of focusing on and supporting the patient or customer.

This award will be given to the company and/or its partners who have developed and implemented a programme/initiative that can demonstrate a significant and measurable difference to the patient or customer group on the management of a specific disease.

This award recognises companies within the pharmaceutical and life sciences industry and their educational company partners that demonstrates an outstanding commitment to excellence in the design and implementation of educational programmes for healthcare professionals.

This award provides companies within the pharmaceutical and life sciences industry and their healthcare partners with an opportunity to gain recognition for their outstanding commitment and contributions to the community.

This award recognises the best PR campaign that supports the awareness of a specific disease and/or advocacy of a related patient group.

This award recognises the best PR campaign that supports the commercial objectives of prescription or over-the-counter products, or medical devices, and/or the corporate objectives of sponsor companies.

This award recognises advertising and marketing ideas in support of a listed or registered health product/medical device available direct to the consumer, or an over-the-counter at a pharmacy, that have pushed the boundaries of creativity to engage consumers.

The judges will be seeking the best communication idea (based on creativity, originality and quality of execution) in any medium. Multiple entries featuring the same product/brand based on separate ideas are permissible.

This award recognises a communication activity in support of a prescription (S4 or above) product or medical device that has pushed the boundaries of creativity to engage healthcare professionals.

The judges will be seeking the best communication idea (based on creativity, originality and quality of execution) in any medium. Multiple entries featuring the same product/brand based on separate ideas are permissible.

This award recognises a non-government or not-for-profit organisation that has made a significant contribution to the quality of Australian healthcare and the lives of Australian patients.

This category can be entered by the organisation themselves or a commercial partner.

This award recognises a programme of work, supporting any aspect of the pharmaceutical and life sciences industry, that can demonstrate tangible results over a sustained period of at least two-years.

This could be through a marketing, sales or education initiative but the entry must demonstrate clearly the success it has achieved. Examples could include sales results, improvements in patient care or disease management, uptake in a long-term education or engagement programme for healthcare professionals amongst others.

This award recognises the best use of data or market insights in creating, targeting, or executing

a programme of work.

Examples may include but are not limited to, using a new data set or source, combining multiple sets of data or using qualitative and quantitative research to uncover a new insight.

This award recognises innovation-driven activities within the marketing mix for a prescription or over-the-counter product, or a medical device.

The entry must demonstrate an innovation in either market research, strategy, content, execution, production, media use or measurement, that broke new ground in marketing to healthcare professionals.

This award recognises the launch of a prescription or over-the-counter product, or a medical device that targets healthcare professionals. This can be for either a new product or a significant line extension that came to market in Australia during the period covered by these awards.

The judges will be looking for a mix of originality which sets the launch apart from what has traditionally been done coupled with quantifiable success in meeting its objectives.

This category seeks to recognise marketing excellence within a marketing campaign for a prescription or over-the-counter product, or a medical device.

Judges will be looking for creativity and originality in its execution across the multiple channels and how these different channels seamlessly integrate to achieve the desired communication outcome.

This award recognises an individual’s performance in delivering an in-field customer solution, and is open to primary or speciality care representatives, MSLs, KAMs, and their managers.

Entries should demonstrate evidence of a solution plan – how a customer need was identified, strategy formulated, and solution implemented.

This award recognises a team’s performance in delivering an in-field customer solution, and is open to primary, speciality or MSL teams.

Entries should demonstrate evidence of a solution plan – how a customer need was identified, strategy formulated, and solution implemented.

This award is nominated and voted for by practising pharmacists for ethical, OTC and device companies they feel support QUM, are innovative and/or work towards improving patient care & outcomes.

This award is nominated and voted for by practicing GPs for ethical, OTC and device companies they feel support QUM, are innovative and/or work towards improving patient care & outcomes.

Panel of Judges

Alex Abao
Nathan Bell
Cathryn Berry
Anthony Bonnici
Sue Cook
Craig Chester
David Cousins
Amanda Fuller

SPONSORS AND PARTNERS