2011 PRIME Awards Winners

Best Public Health Initiative 

“TIME Program” sanofi-aventis with Pretium

 Best Single Advertisement 

“Everything Else Can Wait” St Johns First Aid with Sudler & Hennessey Sydney

Community Programs 

“Fostering the Next Generation of Researchers” CSL Limited

Education  

“Insulin Leadership Summit” sanofi-aventis with Vivacity Health

Excellence in Customer/Patient Support

“Accu:Chek Sweet Talk: My Life with Diabetes” Roche Products with Ogilvy Healthworld

GPs Choice for Outstanding Pharmaceutical Company

Pfizer Australia

Innovation Award 

 “Leading the Acid Resistance” Janssen-Cilag with Ward6

Marketing Campaign 

“Aricept: Rational Explanation HCP campaign” Pfizer Australia with McCann Healthcare

New Product/Brand Launch Award 

“Circadin: Sleep Well. Live Well” by Neurim Pharmaceuticals with et al Health Communications

Pharmacists Choice for Outstanding Pharmaceutical Company

Boehringer Ingelheim

PR Campaign

“Travelling Back Home?” sanofi Pasteur with Hill & Knowlton

Sales Representative of the Year  

William Griffiths – CSL Biotherapies

Sales Team of the Year

The National Warner Chilcott Team

Specialist Representative of the Year

David Hooke, Pfizer 

Young Achiever  

Sarah Coleman – sanofi